About Us

Continuously travelling to ensure we have our hand on the pulse of what's new, and what continues to be great.

About Our Founder

Philippe Kjellgren, or ‘PK’ as we call him, is one of the world's most connected travel personalities and author of seven travel books.

PK is also the founder of well-known luxury hotel sites Kiwi Collection and the Visa Luxury Hotel Collection.

His experience spans 20 years with travel to over 130 ​​countries, and boasts personal relationships with owners and management teams at over 3,000 of the world's best hotels regardless of their size or brand affiliation.

PK has done the hard work already – he's gallivanted the world to scout the greatest places on earth (and those that claim to be great, but are not). Wherever a guest is heading, ​​PK knows a place worth staying that suits their personality, the occasion, and their expectations... He most likely knows the people that own and run the property too.

About Our Offering

PK's List – Subjective Travel Intelligence™ is a ‘by invitation or referral only’ travel advisory service for like-minded individuals seeking the best in personalised trip planning.

We're a travel club built on first hand experiences and unparalleled industry ​​relationships that are two decades in the making.

Our expertise ensures members benefit from Subjective Travel Intelligence™, guaranteed VIP status and privileges at virtually every luxury hotel brand across the globe. We also provide bespoke trip itineraries, access to sought after events, corporate rates, and bookings for private ​​villas, yachts, as well as private aviation.

Affiliated with SmartFlyer a Virtuoso agency.

PK's List – Subjective Travel Intelligence™ is a ‘by invitation or referral only’ travel advisory service for like-minded individuals seeking the best in personalised trip planning.


PK’s List Travel Club

Join the Club

Personal Membership

By referral only – $500 US annual fee.

As part of a small group of personally referred Elite travellers, members of PK's List - Travel Club receive the perks and VIP treatment reserved for people of this select status.

Members have access to a dedicated Travel Advisor – in their time zone – who works closely with PK to assist with all facets of upscale trip planning. This includes recommendation and/or booking hotels (for business or leisure), villas, yachts and private aviation. Travel Club members receive VIP treatment and upgrades at the various luxury hotels PK's List recommends.

Each applicant must have one referring member (proposer). Membership lasts 12 months and applies to all members of a household.

Your membership includes a free subscription to PK's List App with direct contact to our Members Travel Desk.

Corporate Membership

For approved corporations only – sliding annual fee. Includes all benefits of PK's List – Travel Club.

Once approved by us, Travel Club memberships can be gifted to clients… and for that we're happy to extend the improved pricing below.

5+ memberships – $400 US annual fee
10+ memberships – $350 US annual fee
30+ memberships – $250 US annual fee

Apply to join PK’s List Travel Club

PK's List – Subjective Travel Intelligence™ is a ‘by invitation or referral only’ travel advisory service for like-minded individuals seeking the best in personalised trip planning.



PK’s List - Subjective Travel Intelligence™ in the news.

PK's List – Subjective Travel Intelligence™ is a ‘by invitation or referral only’ travel advisory service for like-minded individuals seeking the best in personalised trip planning.


Contact Us

We'd like to hear from you

PK's List – Subjective Travel Intelligence™ is a ‘by invitation or referral only’ travel advisory service for like-minded individuals seeking the best in personalised trip planning.


Privacy Policy

Pks List Ltd ("us", "we", or "our") operates the website and the PKs List mobile application (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.


● Service

Service means the website and the PKs List mobile application operated by Pks List Ltd

● Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

● Usage Data

● Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

● Cookies

● Cookies are small pieces of data stored on your device (computer or mobile device).

● Data Controller

● Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

● Data Processors (or Service Providers)

● Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

● Data Subject (or User)

● Data Subject is any living individual who is using our Service and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:
● Email address
● Cookies and Usage Data.

Usage Data

We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When you access the Service by or through a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Location Data

We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, to improve and customize our Service. You can enable or disable location services when you use our Service at any time, through your device settings.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. Examples of Cookies we use:
Session Cookies. We use Session Cookies to operate our Service.
Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
Security Cookies. We use Security Cookies for security purposes.

Use of Data

Pks List Ltd uses the collected data for various purposes:
● To provide and maintain our Service
● To notify you about changes to our Service
● To allow you to participate in interactive features of our Service when you choose to do so
● To provide customer support
● To gather analysis or valuable information so that we can improve our Service
● To monitor the usage of our Service
● To detect, prevent and address technical issues

Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), Pks List Ltd legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Pks List Ltd may process your Personal Data because:

● We need to perform a contract with you
● You have given us permission to do
● The processing is in our legitimate interests and it's not overridden by your rights
● For payment processing purposes
● To comply with the law

Retention of Data

Pks List Ltd will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Pks List Ltd will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Pks List Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Legal Requirements

Pks List Ltd may disclose your Personal Data in the good faith belief that such action is necessary to:
● To comply with a legal obligation
● To protect and defend the rights or property of Pks List Ltd
● To prevent or investigate possible wrongdoing in connection with the Service
● To protect the personal safety of users of the Service or the public
● To protect against legal liability

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

"Do Not Track" Signals Under California Online Privacy Protection Act (CalOPPA)

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Pks List Ltd aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:
The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent.You also have the right to withdraw your consent at any time where Pks List Ltd relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service.

● Mixpanel

Mixpanel is provided by Mixpanel Inc

You can prevent Mixpanel from using your information for analytics purposes by opting-out. To opt-out of Mixpanel service, please visit this page: https://mixpanel.com/optout/

For more information on what type of information Mixpanel collects, please visit the Terms of Use page of Mixpanel: https://mixpanel.com/terms/


We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

● Apple Store In-App Payments

Their Privacy Policy can be viewed at

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:
● By email: info@pks-list.com
● By visiting this page on our website: http://pks-list.com/#Popup4